Marketing Automation

Segment, send and track WhatsApp campaigns without leaving your CRM.

WhatsApp campaigns need approved templates, real segmentation and honest delivery reporting — not a broadcast list and a guess at whether it landed. Wovara handles template submission, audience segmentation and per-campaign reporting in one place.

The problem today

A WhatsApp broadcast list with no real segmentation and no delivery reporting is a guess dressed up as a campaign — and Meta requires approved templates a spreadsheet can’t submit.

What Wovara gives marketing automation

Segment your list by tags, stage or activity

Build an audience from any combination of tags, lifecycle stage or past engagement, so a campaign reaches exactly the contacts it’s relevant to.

Submit and track WhatsApp templates

Create and submit message templates for Meta’s approval directly from the platform, and watch their status and category without checking a separate portal.

Delivery and read reporting per campaign

See how many messages in a broadcast were delivered, read and replied to, so a campaign’s performance is a real number, not an assumption.

Built-in opt-out handling

Every broadcast respects opt-outs automatically, so campaigns stay compliant with WhatsApp’s own messaging policies without manual list maintenance.

Automated flows for recurring moments

Set up a welcome message, an abandoned-cart nudge or a re-engagement flow once, and let it run automatically as contacts meet the trigger condition.

How it looks in practice

Launching a new product to a segmented list

Tag contacts by past purchase category and send an approved template only to the segment most likely to be interested, tracked as one campaign with its own delivery report.

Running a recurring re-engagement flow

Automatically message contacts who haven’t engaged in a set period, using an approved template, without a marketer manually pulling the list each time.

Reporting campaign performance to leadership

Pull delivery, read and reply numbers for a completed campaign directly from the platform instead of reconciling exports from Meta’s own tools.

How it works

Connect your number

Connect your existing WhatsApp Business number through Meta’s official Embedded Signup — no new number to advertise, no unofficial workarounds.

Organize by segment, tag and lifecycle stage

Every contact is tagged and staged by segment, tag and lifecycle stage, visible on the record beside the actual conversation.

Automate the repetitive part

Template messages and an AI agent trained on your own content handle the repeat questions and follow-ups, so your team spends time on the conversations that need a person.

Convert

Reply, follow up and close from a shared inbox that keeps every conversation, its history and its next step in one place.

Ready to turn your WhatsApp list into a reportable channel?

Connect your existing number and see your first conversations organized in one shared inbox.