Wovara connects your WhatsApp Business number to contact records, tags, lifecycle stages and lead scoring that update as the conversation happens — built for teams who are done copying chats into a spreadsheet.
Ritika Sharma
+91 98xxxx1123
Farhan Ali
+91 90xxxx4471
Devika Rao
+91 88xxxx9902
The problem
A lead messages on WhatsApp, a rep replies from their own phone, and the details end up nowhere a manager or teammate can see them. When that rep is busy, out sick, or leaves, the history — and often the customer — leaves with them.
The solution
Wovara keeps a contact record for everyone who messages your number, and that record follows the conversation into the shared inbox, the lead pipeline and support tickets — so the business owns the relationship, not any one phone.
Name, phone, email and city are captured the moment someone messages you, with custom tags and fields you can add on top — no separate spreadsheet to keep in sync.
Every contact carries a stage — New Lead, Interested, Qualified, Proposal Sent, Follow Up, Won or Lost — visible right beside the conversation, not buried in a separate CRM tab.
Contacts carry a lead score your team can see at a glance in the contact list or pipeline board, so the busiest reps know who to answer first.
Apply tags freely — city, product interest, source, anything — and use them later to filter your contact list or target a broadcast campaign.
Bring an existing list in with a CSV import, or pull contacts and deals from HubSpot, so you are not starting the CRM from zero.
The same contact record shows up in the shared inbox, the lead pipeline and support tickets, so a teammate opening any of the three sees the same history.
See it in Wovara
Contact
Ritika Sharma
Stage: Qualified
Lead score: 82
Instead of forwarding screenshots between phones, every WhatsApp enquiry becomes a contact with a stage. Reps see who is new, who is qualified and who has gone quiet, straight from the pipeline board.
When a returning customer messages in, the agent taking the chat sees their past tags, stage and any open tickets in the same panel as the conversation — no asking the customer to repeat themselves.
Tag contacts by interest or city as they come in, then use those same tags to choose who receives the next broadcast campaign.
Complete Meta’s official Embedded Signup — a new WhatsApp Business Account, or one you already run.
Every inbound message creates or updates a contact record automatically, or bring your list in with a CSV import.
Add tags and custom fields, watch lead scores update, and move contacts through lifecycle stages as conversations progress.
It is a real CRM behind the chat: contact records, custom fields, tags, lifecycle stages and lead scoring, plus a Kanban-style pipeline with deal values. See Lead Management and Customer Management for the two halves of it in more depth.
No. Import a CSV in bulk, or connect HubSpot and pull your contacts and deals in from there. New contacts are also created automatically the first time someone messages your WhatsApp number.
Yes — that is the point. The contact record is shared: whoever is assigned the conversation in the inbox, and anyone who opens the contact’s profile or pipeline card, sees the same tags, stage and history.
Get started
Start a free 14-day trial — no card required — and connect your WhatsApp number in minutes.