Conversational commerce means the whole purchase journey — discovery, questions, checkout nudge, delivery update, repeat purchase — can happen in a single WhatsApp thread. Wovara connects that thread to a real CRM and catalogue awareness, instead of leaving it in a phone’s chat history.
The problem today
A shopper’s WhatsApp thread can move from a product question to a purchase to a delivery update in one conversation — but without a CRM behind it, none of that is connected to the same customer record.
Train an AI agent on your product catalogue so it can answer availability, pricing and specification questions instantly, and hand over for anything it can’t confirm.
Trigger a WhatsApp message with the exact items left in cart and a link back to checkout, timed to reach the customer while they’re still deciding.
Send confirmation, dispatch and delivery templates automatically as an order progresses, keeping the customer informed without a support agent typing each update.
Pre-sale questions, order issues and post-purchase support all land in one inbox, assignable across whoever’s on shift.
Group customers by what they’ve bought and broadcast a relevant follow-up offer, rather than messaging your entire list the same thing.
A shopper asks about a product, gets an instant answer from the AI agent, and completes the purchase — all without leaving the WhatsApp conversation it started in.
An automated message reminds the customer what they left behind with a direct checkout link, and any reply is picked up by a human in the shared inbox.
A delivery-confirmation template includes a next-purchase nudge tagged to the customer’s prior order, feeding a broadcast segment for future campaigns.
Connect your existing WhatsApp Business number through Meta’s official Embedded Signup — no new number to advertise, no unofficial workarounds.
Every contact is tagged and staged by purchase history and lifecycle stage, visible on the record beside the actual conversation.
Template messages and an AI agent trained on your own content handle the repeat questions and follow-ups, so your team spends time on the conversations that need a person.
Reply, follow up and close from a shared inbox that keeps every conversation, its history and its next step in one place.
Connect your existing number and see your first conversations organized in one shared inbox.