E-commerce

Turn WhatsApp into your online store’s busiest sales channel.

Order updates, cart recovery, product questions and repeat-purchase nudges all happen on the app your customers already have open. Wovara puts every one of those conversations in a shared inbox with the order and customer history sitting right beside the chat.

The problem today

Pre-sale questions, cart abandonment and delivery updates pile up across email, social DMs and an unmonitored WhatsApp number — and every one of them is a sale that can quietly slip away.

What Wovara gives e-commerce teams

Recover abandoned checkouts

Trigger an automated WhatsApp message when a cart is left behind, with the product and a link straight back to checkout, so the follow-up happens while the customer is still interested.

Order and delivery updates without a support ticket

Send confirmation, dispatch and delivery template messages automatically as an order moves through its stages, so "where is my order" never has to become a ticket.

A shared inbox for pre-sale questions

Size, stock, delivery timelines and return policy questions land in one inbox your whole support team can work from, with the customer’s order history visible beside the chat.

Segment and broadcast to your customer list

Group contacts by what they’ve bought, tagged interests or lifecycle stage, and send an approved WhatsApp campaign to exactly the segment it’s relevant to.

An AI agent for repetitive product questions

Train an agent on your catalogue and policies to answer sizing, stock and shipping questions instantly, and hand over to a human the moment a conversation needs judgement.

Lead scoring on every conversation

Contacts are scored and staged as they interact, so your team can see at a glance who is close to buying and who needs a nudge.

How it looks in practice

Recovering a checkout left mid-payment

A shopper adds items to cart and drops off before paying. An automated WhatsApp message goes out with the items and a direct checkout link, and any reply lands in the shared inbox.

Answering "does this come in my size" at scale

Instead of one person manually checking stock across dozens of daily chats, the AI agent answers from your live catalogue and only escalates when a customer asks for something it can’t confirm.

Running a restock announcement

When a popular item is back in stock, broadcast an approved template to everyone who asked about it, tracked as one campaign with delivery and opt-out handling built in.

How it works

Connect your number

Connect your existing WhatsApp Business number through Meta’s official Embedded Signup — no new number to advertise, no unofficial workarounds.

Organize by order status and purchase history

Every contact is tagged and staged by order status and purchase history, visible on the record beside the actual conversation.

Automate the repetitive part

Template reminders and an AI agent trained on your own content handle the repeat questions and follow-ups, so your team spends time on the conversations that need a person.

Convert

Reply, follow up and close from a shared inbox that keeps every conversation, its history and its next step in one place.

Ready to convert more shoppers from WhatsApp?

Connect your existing number and see your first conversations organized in one shared inbox.