Every conversation becomes a lead card with a stage, a lead score and a deal value. Drag it forward as it progresses, and see your conversion rate update as you go.
New Lead (4)
Qualified (2)
Won (1)
The problem
Without a pipeline, "how many leads do we have and how far along are they" is a question someone has to scroll through chats to answer — and the answer is out of date the moment they finish.
The solution
Wovara turns every WhatsApp conversation into a lead card on a Kanban pipeline, with a score and deal value that make prioritizing and forecasting a matter of looking at the board.
Move a lead card from New Lead through Interested, Qualified, Proposal Sent, Follow Up, Won or Lost — by dragging it, or from a quick menu on the card.
Each lead carries a score visible right on its card, so the leads most worth calling next stand out without opening every profile.
Attach a deal value to a lead and see it roll up into a running total for each pipeline column, plus an overall figure across the whole board.
Jump straight from a lead card into its WhatsApp conversation in the shared inbox, then come back to the pipeline.
Find a specific lead by name or phone across every stage, instead of scrolling every column looking for it.
The share of leads that reach Won is calculated automatically from your pipeline, so you always know the current close rate.
See it in Wovara
Ritika Sharma
82+91 98xxxx1123
Every WhatsApp enquiry starts as a New Lead card. The rep drags it forward as the conversation progresses, and the card’s lead score tells them which one to prioritize next.
The per-stage deal value totals and the conversion rate at the top give a manager a real read on the pipeline’s health in one glance.
A card sitting in Follow Up with no recent movement is easy to spot on the board and easy to act on — open the chat and re-engage from the same screen.
Looking for the contact record underneath the pipeline? See Customer Management.
A new WhatsApp conversation, a CSV import or a manual add creates a lead card at New Lead.
Drag the card through your stages as the conversation and lead score develop.
Mark it Won or Lost, and see the deal value and conversion rate update on the board.
Every contact has a lifecycle stage — New Lead, Interested, Qualified, Proposal Sent, Follow Up, Won or Lost — that the pipeline board is built directly on top of. Moving a card updates the same field shown on the contact’s record.
Each contact carries a lead score that reflects their engagement and profile, shown as a number on their pipeline card and in the contact list, so your team can prioritize without guessing.
Yes. Add a lead directly from the pipeline page, or import a list by CSV — both create the same kind of contact record a WhatsApp conversation would.
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