Analytics & Reports

Know what’s happening on WhatsApp before someone has to ask.

Conversation trends, message volume, agent performance and campaign reporting — plus usage meters so you can see a plan limit coming instead of hitting it.

app.wovara.in/analytics

3,214

Messages this month

64%

of plan limit

The problem

"How are we doing on WhatsApp?" shouldn’t need a meeting.

Without real numbers, that question gets answered from memory — whoever remembers the last busy day, or the last campaign that seemed to do well.

The solution

Every number, already tracked, one page to see it.

Wovara tracks conversations, messages, campaigns and agent replies as they happen, and rolls them up into a dashboard and an analytics page you can check any time.

What you can see

Conversation trend, 30 days

A daily chart of how many conversations came in over the last month, so a spike or a slow week is visible immediately, not buried in a table.

Message volume, inbound vs outbound

See how many messages went each direction over the last week, hour by hour, to understand when your team is busiest.

Agent performance, side by side

A table of conversations resolved and average first-reply time per agent, so response speed is measurable, not anecdotal.

Usage meters against your plan

See exactly how many of your plan’s messages and contacts you’ve used this month, before you get a surprise at the limit.

Dashboard KPIs at a glance

Total contacts, open conversations, campaigns sent and average read rate, each with the change since the previous period.

Straight through to what needs attention

Unassigned conversations and templates still awaiting Meta approval surface as alerts, linking straight to where you fix them.

See it in Wovara

Agent performance, side by side.

app.wovara.in/analytics
AgentResolvedAvg. first reply
Priya Menon1424.2 min
Rahul Nair1186.8 min

Where this shows up day to day

A manager finds out who needs coaching, not just who’s busy

The agent performance table’s average first-reply time makes it obvious which teammate is answering fastest, and which one needs support.

A founder checks growth in thirty seconds

The dashboard’s contact and conversation growth figures answer "are we growing" without pulling anyone into a status call.

An ops lead avoids hitting the plan limit mid-campaign

The usage meter for messages shows how close the account is to its monthly limit before a big broadcast goes out, not after it fails partway through.

Why real numbers beat a gut feeling

How it works

01

Use Wovara normally

Every conversation, campaign and reply is already tracked as it happens — nothing extra to set up.

02

Open Analytics

See conversation trend, message volume, agent performance and usage meters in one page.

03

Act on what you find

Jump straight to unassigned conversations or pending templates from the dashboard’s own alerts.

Frequently asked questions

Does the reporting cover more than WhatsApp campaigns?

Yes. Alongside campaign delivery and read reporting, Analytics covers your overall conversation trend, message volume by direction, agent-level performance, and how much of your plan’s messages and contacts you’ve used.

How is average first-reply time measured?

It is calculated per agent from the time a conversation is assigned to them to their first reply, giving a real measure of response speed rather than a self-reported estimate.

What happens if I’m close to my plan’s message limit?

The usage meter on the Analytics page shows your messages and contacts used against your plan’s limit in real time, so you can see it coming and upgrade before you hit it.

Get started

See your WhatsApp business in numbers.

Start a free 14-day trial — no card required.